Marrakech Then

Marrakech has seen a massive evolution over the last few decades. Founded in 1062 by the Almoravid dynasty, it positioned itself as a political, economic, and cultural centre. Due to its geographical location, it also established itself as a major trade hub connecting sub-Saharan Africa with North Africa, Europe, and the Middle East. Even though the world is more widely connected now more than ever, Marrakech still maintains its position as a prime destination. During the French Protectorate, the area saw a large amount of modernisation, and once it found independence, it began attracting international tourists who wanted to explore the historic sites and vibrant market. They often fell in love with it; it’s why Yves Saint Laurent bought a home there on his first trip and returned several times a year and even purchased The Jardin Majorelle to preserve it from being bought and destroyed by hotel developers. Saint Laurent wasn’t the only person who took immense inspiration from Marrakech and Morocco; in fact, throughout the 60s, it played host to Mick Jagger, Robert Plant, and Cat Stevens, who all went to soak up the extraordinary atmosphere. This history is held in many homes, like the modernised traditional house in Marrakech with a rooftop terrace and the modernised riad minutes from downtown Gueliz.

Marrakech Now

In recent years, Marrakech has been going through its next season as it establishes itself as the private escape of the most in-the-know elite who want to experience the finest stays in destinations that offer prime amenities and experiences without the intrusion of overcrowded tourist spots, providing a serene and exclusive environment. You’ll find luxury villas in Marrakech with private chefs and huge villas in Marrakech with 20 bedrooms perfect for events or large groups set on 4 hectares. You’ll also find properties close to the centre and the action, like a luxury riad in the heart of the Medina of Marrakech.

No matter where Marrakech continues to grow to, it still continues to pay homage to where it came from, be it the appointment of the multi-starred chef Hélène Darroze at La Grande Brasserie, the French restaurant in The Royal Mansour Marrakech, or the classic architecture carefully woven with modern touches in the villas. Marrakech is a must-book for the discerning traveller.