Background
Bluemoon Technologies Limited ("Bluemoon", "us", "we" or "our") is a private limited company incorporated and registered in England & Wales with company number 14010223. Bluemoon operates an online travel marketplace through its websites, mobile applications and other smart device applications (together, the "Platform(s)").
The Platform enables persons and entities offering yacht charters, vacation rentals, private aviation charters and other travel products or services ("Sellers") to advertise, promote and manage listings for their offerings (each a "Listing"), and enables users ("Buyers") to search for, compare, enquire about and book those Listings (each confirmed booking, a "Booking"). These services are referred to in these Terms of Service as the "Services".
These Terms of Service apply to Sellers, Buyers and anyone else who creates an account on the Platforms (“Bluemoon Member”, and “you” or “your” shall be construed accordingly).
The terms of the Buyer/Seller Contract are incorporated into these Terms of Service and, if you are a Seller, so are the terms of the Seller/Bluemoon Agency Agreement. References in these Terms of Service to “these Terms” or “these Terms of Service” include the terms of any agreement incorporated under this clause 1.4. By accessing or using the Platforms, you agree to comply with and be bound by these Terms of Service.
We may change these Terms of Service at any time, and we will post any new version on our Platforms. By continuing to use our Platforms you are expressly agreeing to the Terms of Service in operation at that time.
Bluemoon’s Role
Bluemoon is an online marketplace. Listings are made available by independent Sellers and not by Bluemoon. Bluemoon does not own, operate, control, charter, manage or possess any of the Listings and gives no warranty or representation as to any Listing, the Seller or the suitability or safety of the Listing for the Buyer’s proposed use.
Bluemoon will carry out such customer due diligence and identity checks on Buyers as are required of it by applicable anti-money laundering legislation from time to time. This does not relieve the Seller of its own obligation to exercise reasonable care and diligence in relation to each Buyer, including under any anti-money laundering or know-your-customer obligations applicable to the Seller.
In respect of each Booking, Bluemoon acts as the disclosed agent of the Seller only and is not a party to any Buyer/Seller Contract. Bluemoon does not act as agent for the Buyer and does not owe the Buyer any duty to act in the Buyer’s interests, or to negotiate on the Buyer’s behalf. Nothing in these Terms of Service, or in Bluemoon’s operation of the Platforms, is to be construed as constituting Bluemoon a fiduciary of, or as owing fiduciary duties to, the Buyer.
Bluemoon is not a travel agent, tour operator, package organiser or retailer of travel packages under Directive (EU) 2015/2302, the Package Travel and Linked Travel Arrangements Regulations 2018 or any equivalent legislation, and does not organise, sell or offer for sale packages or linked travel arrangements.
Using our Services
You must create an account to become a Bluemoon Member. Only individuals aged 18 or over may register, only one account per person is permitted, and the registration information you give us must be accurate. We will confirm your account by email. Keep your username and password confidential and notify us immediately at [email protected] if you suspect they have been compromised.
We take discrimination very seriously and as a Bluemoon Member you must not discriminate against anyone for any reason or be abusive, offensive or defamatory. We have the right to block your access to, and use of, the Platforms and Services and to remove you as a Bluemoon Member if you do.
You may only use our Services and Platforms in compliance with applicable laws and for legitimate purposes. In consideration of you agreeing to these Terms, we grant you a non-transferable, non-exclusive licence to download, access and use our Services and Platforms for your own personal, non-commercial purposes and for no other purpose. We grant this licence subject to you agreeing that you shall not:
use our Services or Platforms for any purpose that is improper, unlawful, or to post, share or transmit any material that: (i) is defamatory, offensive, obscene or otherwise objectionable; (ii) is in breach of confidence or privacy or of any third party’s rights including copyright, trade mark or other intellectual property rights; (iii) is posted, shared or transmitted for the purpose of advertising or promoting yourself or any third party; (iv) is misleading or misrepresentative as to your identity or which in any way suggests that you are sponsored, affiliated or connected with Bluemoon; or (v) you do not otherwise have any rights or the permissions you need to make available;
use our Services or Platforms for any commercial purpose (other than a Seller offering Listings in accordance with the Seller/Bluemoon Agency Agreement) or in any manner which may cause damage to Bluemoon or bring Bluemoon into disrepute;
disassemble, reverse engineer or otherwise decompile any software, applications, updates or hardware contained in or available via our Services or Platforms, except as legally permitted;
copy, distribute, communicate to the public, sell, rent, lend or otherwise use our Services or Platforms, or seek to violate or circumvent any security measures in place to restrict your access to or use of our Services or Platforms;
use or interfere with our Services or Platforms in a way that could damage, disable, overburden, impair or compromise our systems or security or interfere with other users;
introduce onto, or transmit via, our Services or Platforms any disruptive or malicious code, virus, worm or trojan horse, or a ‘denial of service’ or ‘spam’ attack;
remove, alter or replace any notices of authorship, trade marks, business names, logos or other designations of origin on our Services or Platforms, or pass off or attempt to pass off our Services or Platforms as the product of anyone other than Bluemoon;
use our Services or Platforms to identify a Buyer or Seller and then conclude or perform a booking of a Listing outside our Services in order to circumvent the obligation to pay the Bluemoon Commission (as defined in the Seller/Bluemoon Agency Agreement); or
use any unauthorised automated computer program, software agent, bot, spider or other software or application to scan, copy, index, sort or otherwise exploit our Services or Platforms or the data contained on them.
To the extent that any part of our Services or Platforms is hosted on a third-party website or mobile app and there are separate terms of use relating to that website or mobile app, you agree to comply with those terms and conditions in addition to these Terms.
Agents
If you are a Bluemoon Member acting in the capacity of an agent for a Buyer or a Seller you hereby confirm and warrant to us and the other party that you have authority to enter into and bind the Buyer or Seller (as applicable) under these Terms of Service, the Seller/Bluemoon Agency Agreement and the Buyer/Seller Contract, including the right to offer and make Bookings. You further warrant that the Buyer or Seller (as applicable) has read and understood these Terms of Service and the applicable ancillary documents.
Where a Seller has appointed an agent, we may deal with and take instructions from the agent on all aspects of Listings and Bookings unless otherwise notified in writing by the Seller. It is the responsibility of the Seller to agree the extent of its agent’s authority, and Bluemoon shall not be liable for any actions taken by the agent outside their authority.
Sharing information with us and User Content
To the extent that our Services or Platforms allow you to post, upload, transmit or otherwise make available any information, images, video or other data with Bluemoon or other Bluemoon users (“User Content”), you agree that:
you are solely responsible for User Content that you upload and you represent and agree that you will not share anything which you do not have the permission or right to share or for which you cannot grant the licence in clause 5.1.2 below;
although all intellectual property rights subsisting in any User Content will be owned by you or your licensors and you are always free to share your User Content with anyone else, you hereby grant Bluemoon a non-exclusive, perpetual, royalty-free, worldwide, transferable and sub-licensable right to host, use, reproduce both electronically and otherwise, publicly display, distribute, modify, adapt, publish, translate and create derivative works from any and all such User Content (in accordance with our Privacy Policy), including for the purposes of advertising and marketing our Services and Platforms. For example, we may make User Content available to our business partners to display on their own sites; and
we are under no obligation to store, retain, publish or make available any User Content uploaded by you and you shall be responsible for creating backups of your own User Content.
If you provide us with any suggestions, comments, improvements, ideas or other feedback (“Feedback”), you hereby irrevocably assign ownership of all intellectual property rights subsisting in that Feedback to us and acknowledge that we can use and share such Feedback for any purpose at our discretion.
Your personal information will be collected and handled in accordance with our Privacy Policy. Our Services and Platforms are not intended for children under 16 years of age, and no one under the age of 16 may provide any information to or via our Services or Platforms. We do not knowingly collect personal information from children under 16, and if we learn that we have collected or received personal information from a child under 16 we will delete that information in accordance with our Privacy Policy.
Bluemoon’s property
- Except as set out elsewhere in these Terms, all intellectual property rights including copyright (including copyright in computer software), patents, trade marks or business names, design rights, database rights, know-how, trade secrets and rights of confidence in our Services and Platforms (together, the “Intellectual Property Rights”) are owned by or licensed to Bluemoon. You acknowledge that by using the Services or Platforms you will not acquire any right, title or interest in or to them except for the limited licence to use them granted to you by these Terms. You also acknowledge that you have no right to have access to any of the Services or Platforms in source-code form unless it is released under a licence specifically permitting such access.
Other people’s property
We respect the intellectual property rights of others. If you have reason to believe that your copyright is being infringed by any content on our Services or Platforms, please send a written notification of the alleged infringement to [email protected].
Price accuracy and warranty disclaimer
Your use of the Services and Platforms is entirely at your own risk.
Although we do our best to ensure that the content displayed on or via our Services and Platforms, such as descriptions, pricing or important information relating to Listings, is up to date and accurate, we cannot guarantee the reliability or accuracy of such content. It is a Seller’s responsibility to ensure that the representations made in the Listing are accurate; the Buyer and Bluemoon are entitled to rely on those representations. We will endeavour to notify Buyers at the earliest possible opportunity of any material price or content changes of which we become aware.
We provide the Services and Platforms on an ‘as is’ basis and expressly disclaim all warranties, conditions and guarantees of any kind, whether express or implied, including but not limited to the implied warranties of title, non-infringement, merchantability and accuracy, as well as any warranties implied by usage of trade, course of dealing or course of performance. To the extent permitted by law, we make no representations and do not warrant to you that our Services or Platforms (a) are accurate, complete or up to date; (b) will always be available; (c) will meet your expectations; or (d) are secure or are free from errors, faults, defects, viruses or malware.
Making Bookings via Bluemoon
Buyers can review Listings and check availability through the Platforms. To submit a booking request (a "Booking Request"), the Buyer must provide payment details and accept these Terms of Service, the Buyer/Seller Contract and any Listing-specific rules notified at the time (together, the "Booking Terms"). Buyers should read and fully understand the Booking Terms before submitting a Booking Request.
As the Seller's disclosed agent, Bluemoon will collect the Booking Request amount (or the relevant instalment) from the Buyer. Payment to Bluemoon discharges the Buyer's payment obligation to the Seller, as if paid directly to the Seller. Bluemoon collects this payment for the Seller only, not as the Buyer's agent.
Once payment has been successfully collected, Bluemoon will issue a booking confirmation to the Buyer (a "Booking Confirmation"). The Booking Confirmation forms a legally binding contract between the Buyer and the Seller (the "Buyer/Seller Contract"), to which Bluemoon is not a party.
Each Booking is personal, exclusive and non-transferable without the Seller's prior consent.
The Buyer is responsible for all taxes arising from the Booking. Where Bluemoon collects taxes on the Seller's behalf, these are set out in the Booking Confirmation; otherwise, the Buyer must pay them directly to the relevant authority.
Cancellations, modifications and refunds
If the Buyer wishes to cancel a travel booking, the Buyer must notify Bluemoon immediately so that we can assist with rebooking or minimising cancellation charges. In general, if the Buyer cancels a reservation, any amount refunded is determined by any cancellation policy outlined in the Buyer/Seller Contract that applies to that Booking. However, in certain situations, other policies take precedence and determine what amount is refunded. If the Seller cancels, or the Buyer experiences any other issue affecting the Booking, the Buyer may be entitled to rebooking assistance or a partial or full refund dependent on the Buyer/Seller Contract. Please read the Buyer/Seller Contract for the Listing carefully before booking for full details of the applicable cancellation policies.
If the Buyer wishes to change any aspect of the Booking, the Buyer may do this through the Platforms or by contacting Bluemoon’s customer service team. If changes are accepted, the Seller may levy additional fees or taxes.
International travel and travel documents
When the Buyer books international travel reservations with Sellers or plans international trips using the Platforms, the Buyer is responsible for ensuring that the Buyer meets all foreign entry requirements and that the Buyer’s travel documents, including passports and visas, are in order. For passport and visa requirements, please consult the relevant embassy or consulate. Because requirements may change at any time, the Buyer should check for up-to-date information before Booking and departure.
Bluemoon accepts no liability for travellers who are refused entry onto a flight, vessel or into any country because of the traveller’s failure to carry the travel documents required by any airline, authority or country, including countries the traveller may just be passing through. It is also the Buyer’s responsibility to consult the Buyer’s physician for current recommendations on inoculations before travelling internationally and to ensure that the Buyer meets all health entry requirements and follows all medical guidance related to the Buyer’s trip.
Limitations and exclusions of Bluemoon’s liability
These Terms set out the full extent of Bluemoon’s obligations and liabilities in respect of our Services and Platforms. Bluemoon does not make any promises about Listings, products or services (apart from what we expressly state in these Terms). Making the right choice for a Booking is entirely a Buyer’s responsibility.
Where our Services or Platforms contain links to other sites and resources provided by third parties, these links are provided for your information only. We have no control over the contents of those sites or resources and accept no responsibility for them or for any loss or damage that may arise from your use of them.
Bluemoon is not liable for the acts, omissions, representations or defaults of any Seller, for the quality, safety or suitability of any Listing or Booking, or of any person to whom a Seller delegates its obligations under the Buyer/Seller Contract. If a Buyer encounters any problems with any Booking, Bluemoon will use reasonable endeavours to assist in facilitating a resolution between the Buyer and the relevant Seller, but the Buyer acknowledges that the Buyer/Seller Contract is between the Buyer and the Seller and that any remedy in respect of the Listing or the services provided by the Seller (including any refund) lies with the relevant Seller. Nothing in this clause excludes or limits Bluemoon's liability for its own acts or omissions as the Seller's disclosed agent.
To the maximum extent permitted by law, we (together with our officers, directors, employees, representatives, affiliates, providers and third parties) do not accept any liability for (a) any inaccuracies or omissions in the content displayed on or via our Services or Platforms; or (b) any act of god, accident, delay or any special, exemplary, punitive, indirect, incidental or consequential loss or damage of any kind (including, without limitation, lost profits or lost savings), whether based in contract, tort (including negligence), strict liability or otherwise, incurred by you arising out of or in connection with your access to, use of, or inability to access or use, our Services or Platforms or their contents.
Subject to clause 12.6, our maximum aggregate liability to you arising out of or in connection with these Terms shall not exceed, in relation to any Booking, the greater of (a) £2,000, and (b) the amount of the Bluemoon Commission received by us in respect of that Booking; save that this limitation shall not apply to any loss arising from Bluemoon's own failure, as the Seller's collection agent, to remit or account for monies properly due to you where the Buyer has paid to Bluemoon in respect of a Booking.
Nothing in these Terms shall limit or exclude (a) our liability in respect of death or personal injury caused by our negligence or for our fraud or fraudulent misrepresentation; (b) any other liability that cannot be excluded by law; (c) your statutory rights; or (d) our liability for damage to a consumer’s device or digital content caused by digital content supplied by Bluemoon where such damage results from a failure to use reasonable care and skill.
Your responsibility and liability to us
You are responsible for your own acts and omissions. If you are a Buyer, you are also responsible for the acts and omissions of anyone you invite to join or participate in any Booking.
Subject to these Terms, you will be responsible and liable to us for all actions, claims, proceedings, costs, damages, losses and expenses (including, without limitation, legal fees) incurred by us, and each of our officers, directors, employees and agents, arising out of or in any way connected with your use of our Services or Platforms, your Listings or Bookings (as applicable), or your breach of these Terms.
Termination
Bluemoon may in its absolute discretion immediately terminate any agreement with you under these Terms at any time upon notice to you and/or, if you have a log-in account, by cancelling your membership and your access to your account. Bluemoon may suspend your access and use in whole or in part without notice at any time without incurring any liability to you whatsoever. Bluemoon will only do this if, in its opinion, there is good reason to, for example, in the case of (i) fraud or abuse; (ii) non-compliance with applicable laws or regulations; or (iii) inappropriate or unlawful behaviour (e.g. violence, threats or invasion of privacy) in relation to us or anyone else.
Where you are a Buyer, cancelling your membership will not entitle you to any refund in relation to any Booking that you have made and paid for prior to the date of cancellation or termination, and will not release you from your obligations under any Buyer/Seller Contract.
Complaints and dispute resolution
If you have a query or complaint, please contact our Customer Service team in the first instance by sending us an email at [email protected]. You can help us help you as quickly as possible by providing:
where applicable, your Booking Confirmation number, your contact details and the email address you used when you made your Booking;
a summary of the issue, including how you would like us to help you; and
any supporting documents (bank statement, pictures, receipts, etc.).
Before requesting a chargeback or payment reversal, a Buyer must first raise the dispute with Bluemoon and/or the Seller under clause 15.1. This does not affect any statutory right a Buyer has as a consumer to request a chargeback.
Bluemoon will use reasonable endeavours to facilitate a resolution between the Buyer and the Seller. Bluemoon does not, however, undertake to secure any particular outcome and, consistent with its role as the Seller’s disclosed agent, does not act in the interests of the Buyer for the purposes of any such facilitation.
General provisions
You acknowledge that your unauthorised use of our Services or Platforms may result in irreparable damage and injury to Bluemoon and/or its affiliates or licensors for which money damages would be inadequate. Consequently, in the event of such unauthorised use, Bluemoon reserves the right to seek injunctive or other equitable relief.
The invalidity or unenforceability of any provision (in whole or in part) of these Terms shall not affect the validity or enforceability of the remaining provisions. The whole or part of any provision which is held by a court of competent jurisdiction to be invalid or unenforceable shall be deemed deleted from these Terms.
These Terms are personal to you. You shall not be entitled to assign these Terms in whole or in part to any third party without our prior written consent.
These Terms, together with the Seller / Bluemoon Agency Agreement, the Buyer / Seller Contract and the other documents referred to in these Terms (as applicable), represent the entire agreement between us and you and supersede and replace all and any previous terms, conditions, agreements and arrangements in respect of your use of our Services or Platforms. Nothing in this clause excludes or limits liability for fraudulent or negligent misrepresentation.
Any failure by us to enforce any of these Terms shall not be a waiver of them or limit the right to subsequently enforce any of these Terms. Save for the rights of the Seller to enforce the Buyer / Seller Contract concluded in its name pursuant to these Terms, a person who is not a party to these Terms shall have no right to enforce any provision of these Terms.
In the event that a document needs to have a formal signature from a party, we, the Buyer and the Seller agree that it may be signed by electronic signature (whatever form the electronic signature takes) and that this method of signature is as conclusive of the party’s intention to be bound by the document as if signed by that party’s manuscript signature.
Irrespective of the country from which you access or use the Services or Platforms, to the extent permitted by law these Terms and your use shall be governed in accordance with the laws of England and Wales and you are deemed to have submitted to the non-exclusive jurisdiction of the courts of England and Wales to resolve any disputes which may arise hereunder. If you are using the Platforms or Services for commercial purposes, or via an unauthorised computer program as described in clause 3.3.9 above, then you submit to the exclusive jurisdiction of the courts of England and Wales for any disputes arising hereunder unless there is an existing commercial agreement between us governing your use which specifies otherwise.
If you are acting as a consumer, the choice of law does not impact your rights as a consumer according to the consumer protection regulations of your country of residence. Judicial proceedings that you are able to bring arising from or in connection with these Terms may only be brought in a court located in England or a court with jurisdiction in your place of residence.
Bluemoon shall not be liable for any failure or delay in performing its obligations under these Terms to the extent that such failure or delay results from circumstances beyond its reasonable control. While such circumstances continue, Bluemoon’s affected obligations shall be suspended.
Contact us
- If you require further information about Bluemoon or have any suggestions concerning how to improve our Services or Platforms, please contact us at [email protected].
This version was last updated on 2 November 2026